The cream-colored home alternate will be worn for all Saturday and Sunday home games, moving the former Sunday red jerseys to Friday home games. The new unis will be worn with the Braves traditional home cap with a navy crown and red bill.
The jerseys will feature the Braves script in red with a navy outline across the chest and the player's number in red below, replacing the tomahawk. The numbers on the back will also be red and the player names and piping will be solid navy. A new logo patch will be on the left sleeve featuring crossed tomahawks along with "1876," the Braves' first year in the National League, as well as "Atlanta Braves."
Current Braves commented that the uniform not only feels lighter and more comfortable than their standard home whites, but that some kind of change was welcome.
"It's nice to keep things fresh," Chipper Jones said. "I think everybody was excited a few years ago when we got the new blue uniforms that we wear on the road. The last few years, we've worn the red [jersey] on the weekends. I think the guys really embrace any kind of subtle change, especially one this classy. It harkens back to the days when [Aaron] was terrorizing the big leagues. I'm proud to wear it."
Braves executive vice president of sales and marketing Derek Schiller hopes the uniform brings a new way for the Braves to connect with fans.
"We always want to give our fans another way to show their pride and allegiance to the team," Schiller said. "By putting out a uniform like this, it's just another way they can connect with the Braves. I think it extends our brand. Obviously there are some opportunities to sell the jersey, which is great. But the primary reason is we really wanted to create a look that focuses on the history and tradition the Braves have created."
Braves 101 approves of the design, but hopes that the Braves will not get carried away with the five uniforms they have already and that this was not just a marketing ploy.
No related posts.
Short URL: http://sport-ne.ws/9yi